Opinion Leaders as a Segment for Marketing Communications. / Chaney, I.M.

In: Marketing Intelligence and Planning, Vol. 19, No. 5, 2001, p. 302-308.

Research output: Contribution to journalArticle

Published
Original languageEnglish
Pages (from-to)302-308
JournalMarketing Intelligence and Planning
Volume19
Issue number5
Publication statusPublished - 2001

ID: 595579