Online community: Enhancing the relationship marketing concept through customer bonding. / Szmigin, I.; Canning, L.; Reppel, A. E.

In: International Journal of Service Industry Management, Vol. 16, No. 5, 2005, p. 480-496.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)480-496
JournalInternational Journal of Service Industry Management
Issue number5
Publication statusPublished - 2005

ID: 623083