On the malleable nature of product meaning in China. / Eckhardt, Giana M.; Houston, Michael.

In: Journal of Consumer Behaviour, Vol. 7, No. 6, 12.2008, p. 484-495.

Research output: Contribution to journalArticlepeer-review

Published

Standard

On the malleable nature of product meaning in China. / Eckhardt, Giana M.; Houston, Michael.

In: Journal of Consumer Behaviour, Vol. 7, No. 6, 12.2008, p. 484-495.

Research output: Contribution to journalArticlepeer-review

Harvard

Eckhardt, GM & Houston, M 2008, 'On the malleable nature of product meaning in China', Journal of Consumer Behaviour, vol. 7, no. 6, pp. 484-495. https://doi.org/10.1002/cb.266

APA

Eckhardt, G. M., & Houston, M. (2008). On the malleable nature of product meaning in China. Journal of Consumer Behaviour, 7(6), 484-495. https://doi.org/10.1002/cb.266

Vancouver

Eckhardt GM, Houston M. On the malleable nature of product meaning in China. Journal of Consumer Behaviour. 2008 Dec;7(6):484-495. https://doi.org/10.1002/cb.266

Author

Eckhardt, Giana M. ; Houston, Michael. / On the malleable nature of product meaning in China. In: Journal of Consumer Behaviour. 2008 ; Vol. 7, No. 6. pp. 484-495.

BibTeX

@article{e52c3292ebec49b0a5d50495fba69545,
title = "On the malleable nature of product meaning in China",
author = "Eckhardt, {Giana M.} and Michael Houston",
year = "2008",
month = dec,
doi = "10.1002/cb.266",
language = "English",
volume = "7",
pages = "484--495",
journal = "Journal of Consumer Behaviour",
issn = "1472-0817",
publisher = "John Wiley and Sons Ltd",
number = "6",

}

RIS

TY - JOUR

T1 - On the malleable nature of product meaning in China

AU - Eckhardt, Giana M.

AU - Houston, Michael

PY - 2008/12

Y1 - 2008/12

U2 - 10.1002/cb.266

DO - 10.1002/cb.266

M3 - Article

VL - 7

SP - 484

EP - 495

JO - Journal of Consumer Behaviour

JF - Journal of Consumer Behaviour

SN - 1472-0817

IS - 6

ER -