On the malleable nature of product meaning in China. / Eckhardt, Giana M.; Houston, Michael.
In: Journal of Consumer Behaviour, Vol. 7, No. 6, 12.2008, p. 484-495.Research output: Contribution to journal › Article › peer-review
Published
Standard
On the malleable nature of product meaning in China. / Eckhardt, Giana M.; Houston, Michael.
In: Journal of Consumer Behaviour, Vol. 7, No. 6, 12.2008, p. 484-495.Research output: Contribution to journal › Article › peer-review
Harvard
Eckhardt, GM & Houston, M 2008, 'On the malleable nature of product meaning in China', Journal of Consumer Behaviour, vol. 7, no. 6, pp. 484-495. https://doi.org/10.1002/cb.266
APA
Eckhardt, G. M., & Houston, M. (2008). On the malleable nature of product meaning in China. Journal of Consumer Behaviour, 7(6), 484-495. https://doi.org/10.1002/cb.266
Vancouver
Eckhardt GM, Houston M. On the malleable nature of product meaning in China. Journal of Consumer Behaviour. 2008 Dec;7(6):484-495. https://doi.org/10.1002/cb.266
Author
BibTeX
@article{e52c3292ebec49b0a5d50495fba69545,
title = "On the malleable nature of product meaning in China",
author = "Eckhardt, {Giana M.} and Michael Houston",
year = "2008",
month = dec,
doi = "10.1002/cb.266",
language = "English",
volume = "7",
pages = "484--495",
journal = "Journal of Consumer Behaviour",
issn = "1472-0817",
publisher = "John Wiley and Sons Ltd",
number = "6",
}
RIS
TY - JOUR
T1 - On the malleable nature of product meaning in China
AU - Eckhardt, Giana M.
AU - Houston, Michael
PY - 2008/12
Y1 - 2008/12
U2 - 10.1002/cb.266
DO - 10.1002/cb.266
M3 - Article
VL - 7
SP - 484
EP - 495
JO - Journal of Consumer Behaviour
JF - Journal of Consumer Behaviour
SN - 1472-0817
IS - 6
ER -