On the malleable nature of product meaning in China. / Eckhardt, Giana M.; Houston, Michael.
In: Journal of Consumer Behaviour, Vol. 7, No. 6, 12.2008, p. 484-495.Research output: Contribution to journal › Article › peer-review
Original language | English |
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Pages (from-to) | 484-495 |
Number of pages | 12 |
Journal | Journal of Consumer Behaviour |
Volume | 7 |
Issue number | 6 |
Early online date | 27 Oct 2008 |
DOIs | |
Publication status | Published - Dec 2008 |
ID: 18355135