On the malleable nature of product meaning in China. / Eckhardt, Giana M.; Houston, Michael.

In: Journal of Consumer Behaviour, Vol. 7, No. 6, 12.2008, p. 484-495.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)484-495
Number of pages12
JournalJournal of Consumer Behaviour
Issue number6
Early online date27 Oct 2008
Publication statusPublished - Dec 2008
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 18355135