On the malleable nature of product meaning in China

Giana M. Eckhardt, Michael Houston

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)484-495
Number of pages12
JournalJournal of Consumer Behaviour
Volume7
Issue number6
Early online date27 Oct 2008
DOIs
Publication statusPublished - Dec 2008

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