On the malleable nature of product meaning in China. / Eckhardt, Giana M.; Houston, Michael.
In: Journal of Consumer Behaviour, Vol. 7, No. 6, 12.2008, p. 484-495.Research output: Contribution to journal › Article › peer-review
Published
| Original language | English |
|---|---|
| Pages (from-to) | 484-495 |
| Number of pages | 12 |
| Journal | Journal of Consumer Behaviour |
| Volume | 7 |
| Issue number | 6 |
| Early online date | 27 Oct 2008 |
| DOIs | |
| Publication status | Published - Dec 2008 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 18355135