On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology. / Eckhardt, Giana M.; Houston, Michael.

Review of Marketing Research. ed. / Naresh Malhotra. Vol. 3 Armonk NY : ME Sharpe, 2007. p. 81-108.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationReview of Marketing Research
EditorsNaresh Malhotra
Place of PublicationArmonk NY
PublisherME Sharpe
Chapter3
Pages81-108
Number of pages28
Volume3
ISBN (Electronic)978-0-85724-725-4
ISBN (Print)978-0-7656-1306-6
DOIs
Publication statusPublished - 2007
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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