On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology. / Eckhardt, Giana M.; Houston, Michael.
Review of Marketing Research. ed. / Naresh Malhotra. Vol. 3 Armonk NY : ME Sharpe, 2007. p. 81-108.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Published
| Original language | English |
|---|---|
| Title of host publication | Review of Marketing Research |
| Editors | Naresh Malhotra |
| Place of Publication | Armonk NY |
| Publisher | ME Sharpe |
| Chapter | 3 |
| Pages | 81-108 |
| Number of pages | 28 |
| Volume | 3 |
| ISBN (Electronic) | 978-0-85724-725-4 |
| ISBN (Print) | 978-0-7656-1306-6 |
| DOIs | |
| Publication status | Published - 2007 |
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
ID: 18355361