On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology. / Eckhardt, Giana M.; Houston, Michael.
Review of Marketing Research. ed. / Naresh Malhotra. Vol. 3 Armonk NY : ME Sharpe, 2007. p. 81-108.Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
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Title of host publication | Review of Marketing Research |
Editors | Naresh Malhotra |
Place of Publication | Armonk NY |
Publisher | ME Sharpe |
Chapter | 3 |
Pages | 81-108 |
Number of pages | 28 |
Volume | 3 |
ISBN (Electronic) | 978-0-85724-725-4 |
ISBN (Print) | 978-0-7656-1306-6 |
DOIs | |
Publication status | Published - 2007 |
ID: 18355361