On Technology, Magic and Changing the World. / Kravets, Olga.

In: Journal of Macromarketing, Vol. 37, No. 3, 01.09.2017, p. 331-333.

Research output: Contribution to journalArticlepeer-review

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On Technology, Magic and Changing the World. / Kravets, Olga.

In: Journal of Macromarketing, Vol. 37, No. 3, 01.09.2017, p. 331-333.

Research output: Contribution to journalArticlepeer-review

Harvard

Kravets, O 2017, 'On Technology, Magic and Changing the World', Journal of Macromarketing, vol. 37, no. 3, pp. 331-333. https://doi.org/10.1177/0276146717715303

APA

Vancouver

Author

Kravets, Olga. / On Technology, Magic and Changing the World. In: Journal of Macromarketing. 2017 ; Vol. 37, No. 3. pp. 331-333.

BibTeX

@article{b0590b5d789c459fa920f7eca06a8c56,
title = "On Technology, Magic and Changing the World",
abstract = "Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology and start questioning the many ways that today{\textquoteright}s technology orders the social world and humans.",
keywords = "Technology, marketing, macromarketing, technology and change, Critical Marketing, markets and society",
author = "Olga Kravets",
year = "2017",
month = sep,
day = "1",
doi = "10.1177/0276146717715303",
language = "English",
volume = "37",
pages = "331--333",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "SAGE Publications Inc.",
number = "3",

}

RIS

TY - JOUR

T1 - On Technology, Magic and Changing the World

AU - Kravets, Olga

PY - 2017/9/1

Y1 - 2017/9/1

N2 - Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology and start questioning the many ways that today’s technology orders the social world and humans.

AB - Robert Lusch (2015) astutely observes that humans are “massive creators of tools and we need to start understanding that.” In my commentary, I seek to complicate and extend this statement on tools or technology by drawing attention to the magic of technology, and how it simultaneously obscures the view of things and invites a fetishistic belief in technological efficacy to change the world. I argue that we must deepen our discussion of technology and start questioning the many ways that today’s technology orders the social world and humans.

KW - Technology

KW - marketing

KW - macromarketing

KW - technology and change

KW - Critical Marketing

KW - markets and society

U2 - 10.1177/0276146717715303

DO - 10.1177/0276146717715303

M3 - Article

VL - 37

SP - 331

EP - 333

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 3

ER -