Non-traditional Male Gender Portrayal as a Persuasion Tool in Advertising

M. Zawisza, Marco Cinnirella, A.M. Zawadzka

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)288-300
JournalSocial Influence
Volume1
Issue number4
Publication statusPublished - 2006

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