'New perspectives welcome’: a case for alternative approaches to country of origin effect research. / Andéhn, Mikael; L'Espoir Decosta, Patrick.

Marketing Countries, Places, and Place-associated Brands: Identity and Image. Edward Elgar, 2021. p. 158-173.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

'New perspectives welcome’: a case for alternative approaches to country of origin effect research. / Andéhn, Mikael; L'Espoir Decosta, Patrick.

Marketing Countries, Places, and Place-associated Brands: Identity and Image. Edward Elgar, 2021. p. 158-173.

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Andéhn, M & L'Espoir Decosta, P 2021, 'New perspectives welcome’: a case for alternative approaches to country of origin effect research. in Marketing Countries, Places, and Place-associated Brands: Identity and Image. Edward Elgar, pp. 158-173.

APA

Andéhn, M., & L'Espoir Decosta, P. (2021). 'New perspectives welcome’: a case for alternative approaches to country of origin effect research. In Marketing Countries, Places, and Place-associated Brands: Identity and Image (pp. 158-173). Edward Elgar.

Vancouver

Andéhn M, L'Espoir Decosta P. 'New perspectives welcome’: a case for alternative approaches to country of origin effect research. In Marketing Countries, Places, and Place-associated Brands: Identity and Image. Edward Elgar. 2021. p. 158-173

Author

Andéhn, Mikael ; L'Espoir Decosta, Patrick. / 'New perspectives welcome’: a case for alternative approaches to country of origin effect research. Marketing Countries, Places, and Place-associated Brands: Identity and Image. Edward Elgar, 2021. pp. 158-173

BibTeX

@inbook{df1716ec48fc426190e6ea67a9e8c11f,
title = "'New perspectives welcome{\textquoteright}: a case for alternative approaches to country of origin effect research",
abstract = "The country of origin effect (COO) is a well-researched genre within international marketing (Tan and Farley, 1987; Usunier, 2006), but the theoretical advances in understanding this phenomenon have not been proportional to the significant interest in better circumscribing and understanding it (Bloemer et al., 2009; Samiee, 2011). Yet the significant influence of country image on buyer behaviour has been documented and confirmed repeatedly in numerous studies, thus making the phenomenon of significant interest in both theory and practice. Consequently, there is an immediate need for new perspectives on COO for the advancement of knowledge in this research stream, and there are numerous recent contributions towards this end. And{\'e}hn and L{\textquoteright}Espoir Decosta (2018) outline a range of research priorities that could potentially serve to address the tendency of COO research to be “atheoretical”(see Samiee, 2011) and provide new avenues for understanding COO, while also attempting to redefine the central tenets of this marketing phenomenon. Similarly, Papadopoulos et al.(2018) list a variety of “consumer dispositions” that, when taken together, form a typology of how place-images can influence consumer attitude formation, and by extrapolation, purchase decisions, adding to the foundation from which new knowledge about COO can emerge. This chapter builds upon an integration of the objectives of these two studies and uses them as examples to propose alternative means to study COO, as well as to provide clarity on the virtues of these approaches.",
author = "Mikael And{\'e}hn and {L'Espoir Decosta}, Patrick",
year = "2021",
month = sep,
day = "14",
language = "English",
pages = "158--173",
booktitle = "Marketing Countries, Places, and Place-associated Brands: Identity and Image",
publisher = "Edward Elgar",

}

RIS

TY - CHAP

T1 - 'New perspectives welcome’: a case for alternative approaches to country of origin effect research

AU - Andéhn, Mikael

AU - L'Espoir Decosta, Patrick

PY - 2021/9/14

Y1 - 2021/9/14

N2 - The country of origin effect (COO) is a well-researched genre within international marketing (Tan and Farley, 1987; Usunier, 2006), but the theoretical advances in understanding this phenomenon have not been proportional to the significant interest in better circumscribing and understanding it (Bloemer et al., 2009; Samiee, 2011). Yet the significant influence of country image on buyer behaviour has been documented and confirmed repeatedly in numerous studies, thus making the phenomenon of significant interest in both theory and practice. Consequently, there is an immediate need for new perspectives on COO for the advancement of knowledge in this research stream, and there are numerous recent contributions towards this end. Andéhn and L’Espoir Decosta (2018) outline a range of research priorities that could potentially serve to address the tendency of COO research to be “atheoretical”(see Samiee, 2011) and provide new avenues for understanding COO, while also attempting to redefine the central tenets of this marketing phenomenon. Similarly, Papadopoulos et al.(2018) list a variety of “consumer dispositions” that, when taken together, form a typology of how place-images can influence consumer attitude formation, and by extrapolation, purchase decisions, adding to the foundation from which new knowledge about COO can emerge. This chapter builds upon an integration of the objectives of these two studies and uses them as examples to propose alternative means to study COO, as well as to provide clarity on the virtues of these approaches.

AB - The country of origin effect (COO) is a well-researched genre within international marketing (Tan and Farley, 1987; Usunier, 2006), but the theoretical advances in understanding this phenomenon have not been proportional to the significant interest in better circumscribing and understanding it (Bloemer et al., 2009; Samiee, 2011). Yet the significant influence of country image on buyer behaviour has been documented and confirmed repeatedly in numerous studies, thus making the phenomenon of significant interest in both theory and practice. Consequently, there is an immediate need for new perspectives on COO for the advancement of knowledge in this research stream, and there are numerous recent contributions towards this end. Andéhn and L’Espoir Decosta (2018) outline a range of research priorities that could potentially serve to address the tendency of COO research to be “atheoretical”(see Samiee, 2011) and provide new avenues for understanding COO, while also attempting to redefine the central tenets of this marketing phenomenon. Similarly, Papadopoulos et al.(2018) list a variety of “consumer dispositions” that, when taken together, form a typology of how place-images can influence consumer attitude formation, and by extrapolation, purchase decisions, adding to the foundation from which new knowledge about COO can emerge. This chapter builds upon an integration of the objectives of these two studies and uses them as examples to propose alternative means to study COO, as well as to provide clarity on the virtues of these approaches.

M3 - Chapter

SP - 158

EP - 173

BT - Marketing Countries, Places, and Place-associated Brands: Identity and Image

PB - Edward Elgar

ER -