“My plastic dreams” : Toward an extended understanding of materiality and the shaping of consumer identities. / Ferreira, Marcia Christina; Scaraboto, Daiane.

In: Journal of Business Research, Vol. 69, No. 1, 01.2016, p. 191-207.

Research output: Contribution to journalArticle

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“My plastic dreams” : Toward an extended understanding of materiality and the shaping of consumer identities. / Ferreira, Marcia Christina; Scaraboto, Daiane.

In: Journal of Business Research, Vol. 69, No. 1, 01.2016, p. 191-207.

Research output: Contribution to journalArticle

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Ferreira, Marcia Christina ; Scaraboto, Daiane. / “My plastic dreams” : Toward an extended understanding of materiality and the shaping of consumer identities. In: Journal of Business Research. 2016 ; Vol. 69, No. 1. pp. 191-207.

BibTeX

@article{4581cf2d77da455db12094d8f03f106e,
title = "“My plastic dreams”: Toward an extended understanding of materiality and the shaping of consumer identities",
abstract = "Individuals relate to consumption objects as a means to develop, reinforce, transform, or align their fragmented individual identities. Prior research has mainly focused on understanding the identity-shaping potential of finished consumer products, such as branded shoes. Less attention has been dedicated to understanding how material substances, designer intentions, and marketing efforts jointly influence materiality and the shaping of consumers' identities. Drawing from a netnographic investigation of an online community of plastic shoe aficionados, we extend current understandings of object–consumer relations to include pre-objectification — a process whereby cultural forms are translated into material objects. This expanded view allows us to examine the outcomes of consumer interaction with material elements inscribed in consumption objects. Our study uncovers a collective materialization process where culturally situated material interactions give shape to consumer identities and feedback into consumer culture.",
author = "Ferreira, {Marcia Christina} and Daiane Scaraboto",
year = "2016",
month = jan
doi = "10.1016/j.jbusres.2015.07.032",
language = "English",
volume = "69",
pages = "191--207",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",
number = "1",

}

RIS

TY - JOUR

T1 - “My plastic dreams”

T2 - Toward an extended understanding of materiality and the shaping of consumer identities

AU - Ferreira, Marcia Christina

AU - Scaraboto, Daiane

PY - 2016/1

Y1 - 2016/1

N2 - Individuals relate to consumption objects as a means to develop, reinforce, transform, or align their fragmented individual identities. Prior research has mainly focused on understanding the identity-shaping potential of finished consumer products, such as branded shoes. Less attention has been dedicated to understanding how material substances, designer intentions, and marketing efforts jointly influence materiality and the shaping of consumers' identities. Drawing from a netnographic investigation of an online community of plastic shoe aficionados, we extend current understandings of object–consumer relations to include pre-objectification — a process whereby cultural forms are translated into material objects. This expanded view allows us to examine the outcomes of consumer interaction with material elements inscribed in consumption objects. Our study uncovers a collective materialization process where culturally situated material interactions give shape to consumer identities and feedback into consumer culture.

AB - Individuals relate to consumption objects as a means to develop, reinforce, transform, or align their fragmented individual identities. Prior research has mainly focused on understanding the identity-shaping potential of finished consumer products, such as branded shoes. Less attention has been dedicated to understanding how material substances, designer intentions, and marketing efforts jointly influence materiality and the shaping of consumers' identities. Drawing from a netnographic investigation of an online community of plastic shoe aficionados, we extend current understandings of object–consumer relations to include pre-objectification — a process whereby cultural forms are translated into material objects. This expanded view allows us to examine the outcomes of consumer interaction with material elements inscribed in consumption objects. Our study uncovers a collective materialization process where culturally situated material interactions give shape to consumer identities and feedback into consumer culture.

U2 - 10.1016/j.jbusres.2015.07.032

DO - 10.1016/j.jbusres.2015.07.032

M3 - Article

VL - 69

SP - 191

EP - 207

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

IS - 1

ER -