Multimodality and the messy object : exploring how rhetoric and materiality engage. / Giovannoni, Elena; Napier, Christopher.

In: Organization Studies, 27.04.2022.

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Multimodality and the messy object : exploring how rhetoric and materiality engage. / Giovannoni, Elena; Napier, Christopher.

In: Organization Studies, 27.04.2022.

Research output: Contribution to journalArticlepeer-review

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@article{e3fe349444594742af6a3af268b6dec8,
title = "Multimodality and the messy object: exploring how rhetoric and materiality engage",
abstract = "We respond to the call for more research into the entanglement between multiple (including non-visual and non-verbal) modes of communication within organizations by exploring the relationships between rhetoric and materiality. We draw on archival sources concerning the Founder{\textquoteright}s Building at Royal Holloway College (1874-1897). We discuss the building as a multimodal material object, inherently multiple, fluid, and messy: the Founder{\textquoteright}s Building is open to multiple encounters with sociality through multiple modes of communication. We find that such {\textquoteleft}messiness{\textquoteright} explains how the spatial, aural, sensual and visual modes embedded in a material object engage with each other, as well as with other visual, verbal and numerical modes, in the crafting of rhetoric: different modes sustain and oppose each other and evolve through absences and presences. We find that the messiness of material objects explains the engagement between rhetoric and materiality: materiality can limit or augment rhetoric, and materiality and rhetoric can co-evolve as the {\textquoteleft}rhetors{\textquoteright} (such as the founder and the governors of the College) and their audiences (such as students, visitors, and tax authorities) attempt to transform the object (the Founder{\textquoteright}s Building) into always something else, even an absent object. ",
keywords = "Multiple objects, rhetoric, materiality, multimodality, messiness, encounters with sociality, absences, buildings, Royal Holloway College",
author = "Elena Giovannoni and Christopher Napier",
year = "2022",
month = apr,
day = "27",
doi = "10.1177/01708406221089598",
language = "English",
journal = "Organization Studies",
issn = "0170-8406",
publisher = "SAGE Publications Ltd",

}

RIS

TY - JOUR

T1 - Multimodality and the messy object

T2 - exploring how rhetoric and materiality engage

AU - Giovannoni, Elena

AU - Napier, Christopher

PY - 2022/4/27

Y1 - 2022/4/27

N2 - We respond to the call for more research into the entanglement between multiple (including non-visual and non-verbal) modes of communication within organizations by exploring the relationships between rhetoric and materiality. We draw on archival sources concerning the Founder’s Building at Royal Holloway College (1874-1897). We discuss the building as a multimodal material object, inherently multiple, fluid, and messy: the Founder’s Building is open to multiple encounters with sociality through multiple modes of communication. We find that such ‘messiness’ explains how the spatial, aural, sensual and visual modes embedded in a material object engage with each other, as well as with other visual, verbal and numerical modes, in the crafting of rhetoric: different modes sustain and oppose each other and evolve through absences and presences. We find that the messiness of material objects explains the engagement between rhetoric and materiality: materiality can limit or augment rhetoric, and materiality and rhetoric can co-evolve as the ‘rhetors’ (such as the founder and the governors of the College) and their audiences (such as students, visitors, and tax authorities) attempt to transform the object (the Founder’s Building) into always something else, even an absent object.

AB - We respond to the call for more research into the entanglement between multiple (including non-visual and non-verbal) modes of communication within organizations by exploring the relationships between rhetoric and materiality. We draw on archival sources concerning the Founder’s Building at Royal Holloway College (1874-1897). We discuss the building as a multimodal material object, inherently multiple, fluid, and messy: the Founder’s Building is open to multiple encounters with sociality through multiple modes of communication. We find that such ‘messiness’ explains how the spatial, aural, sensual and visual modes embedded in a material object engage with each other, as well as with other visual, verbal and numerical modes, in the crafting of rhetoric: different modes sustain and oppose each other and evolve through absences and presences. We find that the messiness of material objects explains the engagement between rhetoric and materiality: materiality can limit or augment rhetoric, and materiality and rhetoric can co-evolve as the ‘rhetors’ (such as the founder and the governors of the College) and their audiences (such as students, visitors, and tax authorities) attempt to transform the object (the Founder’s Building) into always something else, even an absent object.

KW - Multiple objects, rhetoric, materiality, multimodality, messiness, encounters with sociality, absences, buildings, Royal Holloway College

U2 - 10.1177/01708406221089598

DO - 10.1177/01708406221089598

M3 - Article

JO - Organization Studies

JF - Organization Studies

SN - 0170-8406

ER -