More than meets the eye : videography and production of desire in semiocapitalism. / Hietanen, Joel; Andéhn, Mikael.

In: Journal of Marketing Management, Vol. 34, No. 5-6, 2018, p. 539-556.

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Original languageEnglish
Pages (from-to)539-556
Number of pages18
JournalJournal of Marketing Management
Volume34
Issue number5-6
Early online date27 Nov 2017
DOIs
Publication statusPublished - 2018
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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