More than meets the eye : videography and production of desire in semiocapitalism. / Hietanen, Joel; Andéhn, Mikael.
In: Journal of Marketing Management, Vol. 34, No. 5-6, 2018, p. 539-556.Research output: Contribution to journal › Article
Accepted author manuscript, 69.7 KB, Word document
Original language | English |
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Pages (from-to) | 539-556 |
Number of pages | 18 |
Journal | Journal of Marketing Management |
Volume | 34 |
Issue number | 5-6 |
Early online date | 27 Nov 2017 |
DOIs | |
Publication status | Published - 2018 |
ID: 29025289