Modeling Connected Customer Lifetime Value (CCLV) in the Banking Domain. / Lycett, Mark; Marshan, Alaa.

2017. Paper presented at 23rd Americas Conference on Information Systems , Boston, United States.

Research output: Contribution to conferencePaper

Published
Original languageEnglish
Number of pages10
Publication statusPublished - Sep 2017
Event23rd Americas Conference on Information Systems - Boston, United States
Duration: 10 Aug 201712 Aug 2017

Conference

Conference23rd Americas Conference on Information Systems
CountryUnited States
CityBoston
Period10/08/1712/08/17

ID: 29090018