‘Mixing’ and ‘Bending’ : The recontextualisation of discourses of sustainability in integrated reporting. / Zappettini, Franco; Unerman, Jeffrey.

In: Discourse & Communication, Vol. 10, No. 5, 01.10.2016, p. 521-542.

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‘Mixing’ and ‘Bending’ : The recontextualisation of discourses of sustainability in integrated reporting. / Zappettini, Franco; Unerman, Jeffrey.

In: Discourse & Communication, Vol. 10, No. 5, 01.10.2016, p. 521-542.

Research output: Contribution to journalArticle

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@article{5cfb662ee6574b20a5a219ed2f005cd0,
title = "‘Mixing’ and ‘Bending’: The recontextualisation of discourses of sustainability in integrated reporting",
abstract = "Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This paper examines the emergence of Integrated Report (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this paper analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of ‘sustainability’. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically ‘bent’ to construct the organization itself as being financially sustainable i.e. viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonized discourses of sustainability for the rhetorical purpose of self- legitimation.",
keywords = "Recontextualisation, Interdiscursivity, Genre Analysis, Sustainability, Accountability, Corporate Social Responsibility, Accounting, Integrated Reporting, Hybridity, Critical Discourse Analysis, Discourse Historical Approach, Semantic Bending, Financial Communication",
author = "Franco Zappettini and Jeffrey Unerman",
year = "2016",
month = "10",
day = "1",
doi = "10.1177/1750481316659175",
language = "English",
volume = "10",
pages = "521--542",
journal = "Discourse & Communication",
issn = "1750-4813",
publisher = "SAGE",
number = "5",

}

RIS

TY - JOUR

T1 - ‘Mixing’ and ‘Bending’

T2 - The recontextualisation of discourses of sustainability in integrated reporting

AU - Zappettini, Franco

AU - Unerman, Jeffrey

PY - 2016/10/1

Y1 - 2016/10/1

N2 - Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This paper examines the emergence of Integrated Report (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this paper analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of ‘sustainability’. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically ‘bent’ to construct the organization itself as being financially sustainable i.e. viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonized discourses of sustainability for the rhetorical purpose of self- legitimation.

AB - Since their emergence, discourses of sustainability have been widely resemioticised in different genres and have intertextually merged with other discourses and practices. This paper examines the emergence of Integrated Report (IR) as a new hybrid genre in which, along with financial information, organisations may choose to report the social and environmental impacts of their activities in one single document. Specifically, this paper analyses a selected sample of IRs produced by early adopters to explore how discourses of sustainability have been recontextualised into financial and economic macro discourses and how different intertextual/interdiscursive relations have played out in linguistic constructions of ‘sustainability’. We contend that, by and large, the term sustainability has been appropriated, mixed with other discourses and semantically ‘bent’ to construct the organization itself as being financially sustainable i.e. viable and profitable and for the primary benefit of shareholders. From this stance, we argue that, through the hybridity of IR, most companies have primarily colonized discourses of sustainability for the rhetorical purpose of self- legitimation.

KW - Recontextualisation

KW - Interdiscursivity

KW - Genre Analysis

KW - Sustainability

KW - Accountability

KW - Corporate Social Responsibility

KW - Accounting

KW - Integrated Reporting

KW - Hybridity

KW - Critical Discourse Analysis

KW - Discourse Historical Approach

KW - Semantic Bending

KW - Financial Communication

U2 - 10.1177/1750481316659175

DO - 10.1177/1750481316659175

M3 - Article

VL - 10

SP - 521

EP - 542

JO - Discourse & Communication

JF - Discourse & Communication

SN - 1750-4813

IS - 5

ER -