Mining the recent history of Macromarketing thought: A visualization of ideas. / Reppel, Alex; Kravets, Olga.

Proceedings of the 41st Annual Macromarketing Conference. Dublin, Ireland, 2016. p. 465-468.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the 41st Annual Macromarketing Conference
Place of PublicationDublin, Ireland
Publication statusPublished - 7 Jul 2016

ID: 30847359