This study investigates migrant self-selection on values, beliefs, and attitudes who have become entrepreneurs and are engaged in entrepreneurial activities in the city of São Paulo, Brazil. The authors investigate, during the second semester of 2019, migrants who became entrepreneurs in the food industry, in the manufacture and trade of food typical of the migrant countries of origin. Findings provide new insights into the determinants of research and practice of migrant entrepreneurship. They seek to link the discussion of migrant and refugee entrepreneurship with the issue of UNESCO's recognition that cuisine integrates the concept of the intangible cultural heritage of humanity and to relate the entrepreneurial performance of migrants and refugees to issues related to cultural identity with associations to the memory of the homeland. The results provide economic, political, and cultural contexts for theories; identify contexts that promote community development; and help reconcile debates in the areas of migrants and entrepreneurship.