TY - JOUR

T1 - Memorable Tourism Experience

T2 - A Review and Research Agenda

AU - Hosany, Sameer

AU - Sthapit, Erose

AU - Bjork, Peter

PY - 2022/8

Y1 - 2022/8

N2 - A decade of research has produced substantial results, but the theorisation of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state-of-the art practices, this paper systematically reviews, synthesises and integrates the extant body of knowledge across multiple literature streams on memorable tourism experience. Our review indicates that research in this field has a geographical bias, largely neglects negative experiences and mainly employs quantitative methods. We identify several gaps in the literature and propose the following seven recommendations for future research: (1) caution when using the memorable tourism experience scale; (2) the need for cross-cultural studies; (3) positive and negative dimensions in conceptualising memorable tourism experience; (4) overcoming the limitations of self- report measures; (5) engaging in mixed methods research; (6) integrating suppliers’ perspectives; and (7) combining theories, concepts and disciplines. This article serves as a foundation for researchers and provides a holistic understanding of memorable tourism experience.

AB - A decade of research has produced substantial results, but the theorisation of memorable tourism experience, often drawing on positive and environmental psychology, remains fuzzy and fragmented. Adopting state-of-the art practices, this paper systematically reviews, synthesises and integrates the extant body of knowledge across multiple literature streams on memorable tourism experience. Our review indicates that research in this field has a geographical bias, largely neglects negative experiences and mainly employs quantitative methods. We identify several gaps in the literature and propose the following seven recommendations for future research: (1) caution when using the memorable tourism experience scale; (2) the need for cross-cultural studies; (3) positive and negative dimensions in conceptualising memorable tourism experience; (4) overcoming the limitations of self- report measures; (5) engaging in mixed methods research; (6) integrating suppliers’ perspectives; and (7) combining theories, concepts and disciplines. This article serves as a foundation for researchers and provides a holistic understanding of memorable tourism experience.

KW - memorable tourism experience

KW - systematic literature review

KW - antecedents

KW - outcomes

KW - positive psychology

U2 - 10.1002/mar.21665

DO - 10.1002/mar.21665

M3 - Article

VL - 39

SP - 1467

EP - 1486

JO - Psychology & Marketing

JF - Psychology & Marketing

SN - 0742-6046

IS - 8

ER -