Abstract
This study develops and tests a model based on the developmental theory of place attachment. The model considers the influence of tourists’ emotions on place attachment and the mediating effects of satisfaction and place attachment on the relationship between tourists’ emotions and intention to recommend. The model was tested using data collected from 464 international tourists at the end of their trip to Thailand. Results show that positive emotions, negative emotions and satisfaction are significant determinants of place attachment. In particular, negative emotions display a positive relationship with place attachment. In addition, only satisfaction mediates the relationship between tourists’ emotions and intention to recommend. Findings highlight the need for researchers to incorporate emotions in modeling place attachment and offer implications for marketers promoting Thailand as a tourist destination.
Original language | English |
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Pages (from-to) | 1079-1093 |
Number of pages | 15 |
Journal | Journal of Travel Research |
Volume | 56 |
Issue number | 8 |
Early online date | 30 Nov 2016 |
DOIs | |
Publication status | Published - 1 Nov 2017 |
Keywords
- palce attachment
- tourists' emotions
- satisfaction
- intention to recommend
- developmental theory