Mass Customization and Technology Functions: Enhancing Market Responsiveness

Elmira Naghi Ganji, Satya Shah, Alec Coutroubis

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication2018 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2018 - Proceedings
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Print)9781538614693
DOIs
Publication statusPublished - 13 Aug 2018
Externally publishedYes
Event2018 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2018 - Stuttgart, Germany
Duration: 17 Jun 201820 Jun 2018

Publication series

Name2018 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2018 - Proceedings

Conference

Conference2018 IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC 2018
Country/TerritoryGermany
CityStuttgart
Period17/06/1820/06/18

Keywords

  • customer responsiveness
  • demand-driven chain
  • digital customisation
  • IT based strategies
  • mass customisation
  • Supply chain
  • technology innovation

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