Marketing-As-Practice: Introduction to the Special Issue. / Hackley, Chris; Skålén, Per.

In: Scandinavian Journal of Management , Vol. 27, No. 2, 2011, p. 189-196.

Research output: Contribution to journalEditorialpeer-review

Published

Standard

Marketing-As-Practice: Introduction to the Special Issue. / Hackley, Chris; Skålén, Per.

In: Scandinavian Journal of Management , Vol. 27, No. 2, 2011, p. 189-196.

Research output: Contribution to journalEditorialpeer-review

Harvard

Hackley, C & Skålén, P 2011, 'Marketing-As-Practice: Introduction to the Special Issue', Scandinavian Journal of Management , vol. 27, no. 2, pp. 189-196. https://doi.org/doi:10.1016/j.scaman.2011.03.004

APA

Hackley, C., & Skålén, P. (2011). Marketing-As-Practice: Introduction to the Special Issue. Scandinavian Journal of Management , 27(2), 189-196. https://doi.org/doi:10.1016/j.scaman.2011.03.004

Vancouver

Author

Hackley, Chris ; Skålén, Per. / Marketing-As-Practice: Introduction to the Special Issue. In: Scandinavian Journal of Management . 2011 ; Vol. 27, No. 2. pp. 189-196.

BibTeX

@article{c13b7ae2173f42ec945385442970dc8e,
title = "Marketing-As-Practice: Introduction to the Special Issue",
abstract = "This paper introduces the marketing-as-practice (MAP) special issue of the Scandinavian Journal of Management. It outlines the editors{\textquoteright} position, suggesting that there is a need for a stronger focus on MAP in marketing which engages with critical perspectives and opens up a mutually enriching dialogue between MAP and the more established strain of practice research in the strategy literature (SAP). Drawing on practice work in social theory, and building on SAPresearch, the paper explores practice-orientation in a context of critical perspectives on marketing and a nascent but growing incidence of practice themes in marketing and consumer research. It reviews some published studies in marketing that engage with practice themes, either indirectly or as an explicit practice-research positioning. Finally, the paper introduces the five papers chosen for this special issue. Our aim overall is not to prescribe what MAP should look like, but to try to open up fresh, multi-disciplinary trajectories for practice research in management.",
author = "Chris Hackley and Per Sk{\aa}l{\'e}n",
year = "2011",
doi = "doi:10.1016/j.scaman.2011.03.004",
language = "English",
volume = "27",
pages = "189--196",
journal = "Scandinavian Journal of Management ",
issn = "0956-5221",
publisher = "Elsevier Limited",
number = "2",

}

RIS

TY - JOUR

T1 - Marketing-As-Practice: Introduction to the Special Issue

AU - Hackley, Chris

AU - Skålén, Per

PY - 2011

Y1 - 2011

N2 - This paper introduces the marketing-as-practice (MAP) special issue of the Scandinavian Journal of Management. It outlines the editors’ position, suggesting that there is a need for a stronger focus on MAP in marketing which engages with critical perspectives and opens up a mutually enriching dialogue between MAP and the more established strain of practice research in the strategy literature (SAP). Drawing on practice work in social theory, and building on SAPresearch, the paper explores practice-orientation in a context of critical perspectives on marketing and a nascent but growing incidence of practice themes in marketing and consumer research. It reviews some published studies in marketing that engage with practice themes, either indirectly or as an explicit practice-research positioning. Finally, the paper introduces the five papers chosen for this special issue. Our aim overall is not to prescribe what MAP should look like, but to try to open up fresh, multi-disciplinary trajectories for practice research in management.

AB - This paper introduces the marketing-as-practice (MAP) special issue of the Scandinavian Journal of Management. It outlines the editors’ position, suggesting that there is a need for a stronger focus on MAP in marketing which engages with critical perspectives and opens up a mutually enriching dialogue between MAP and the more established strain of practice research in the strategy literature (SAP). Drawing on practice work in social theory, and building on SAPresearch, the paper explores practice-orientation in a context of critical perspectives on marketing and a nascent but growing incidence of practice themes in marketing and consumer research. It reviews some published studies in marketing that engage with practice themes, either indirectly or as an explicit practice-research positioning. Finally, the paper introduces the five papers chosen for this special issue. Our aim overall is not to prescribe what MAP should look like, but to try to open up fresh, multi-disciplinary trajectories for practice research in management.

U2 - doi:10.1016/j.scaman.2011.03.004

DO - doi:10.1016/j.scaman.2011.03.004

M3 - Editorial

VL - 27

SP - 189

EP - 196

JO - Scandinavian Journal of Management

JF - Scandinavian Journal of Management

SN - 0956-5221

IS - 2

ER -