Marketing; Real decisions, real people : Case study Chapter 2 . / Whalley, Andrew.

Marketing; Real People, Real decisions . Pearson Education, 2012.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationMarketing; Real People, Real decisions
PublisherPearson Education
ISBN (Print)978-0273758167
Publication statusPublished - 1 Jan 2012

ID: 30818563