Marketing meets its alma mater: putting marketing in touch with its feminine side. / Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam.

In: Marketing Intelligence and Planning, Vol. 15, No. 7, 1997, p. 304-308.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Marketing meets its alma mater: putting marketing in touch with its feminine side. / Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam.

In: Marketing Intelligence and Planning, Vol. 15, No. 7, 1997, p. 304-308.

Research output: Contribution to journalArticlepeer-review

Harvard

Stevens, L, Maclaran, P & Catterall, M 1997, 'Marketing meets its alma mater: putting marketing in touch with its feminine side', Marketing Intelligence and Planning, vol. 15, no. 7, pp. 304-308.

APA

Stevens, L., Maclaran, P., & Catterall, M. (1997). Marketing meets its alma mater: putting marketing in touch with its feminine side. Marketing Intelligence and Planning, 15(7), 304-308.

Vancouver

Stevens L, Maclaran P, Catterall M. Marketing meets its alma mater: putting marketing in touch with its feminine side. Marketing Intelligence and Planning. 1997;15(7):304-308.

Author

Stevens, Lorna ; Maclaran, Pauline ; Catterall, Miriam. / Marketing meets its alma mater: putting marketing in touch with its feminine side. In: Marketing Intelligence and Planning. 1997 ; Vol. 15, No. 7. pp. 304-308.

BibTeX

@article{e8e5eb852ab44ee8a960ecdca20ce08d,
title = "Marketing meets its alma mater: putting marketing in touch with its feminine side",
author = "Lorna Stevens and Pauline Maclaran and Miriam Catterall",
year = "1997",
language = "English",
volume = "15",
pages = "304--308",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "7",

}

RIS

TY - JOUR

T1 - Marketing meets its alma mater: putting marketing in touch with its feminine side

AU - Stevens, Lorna

AU - Maclaran, Pauline

AU - Catterall, Miriam

PY - 1997

Y1 - 1997

M3 - Article

VL - 15

SP - 304

EP - 308

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 7

ER -