Marketing meets its alma mater: putting marketing in touch with its feminine side. / Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam.
In: Marketing Intelligence and Planning, Vol. 15, No. 7, 1997, p. 304-308.Research output: Contribution to journal › Article › peer-review
Published
Standard
Marketing meets its alma mater: putting marketing in touch with its feminine side. / Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam.
In: Marketing Intelligence and Planning, Vol. 15, No. 7, 1997, p. 304-308.Research output: Contribution to journal › Article › peer-review
Harvard
Stevens, L, Maclaran, P & Catterall, M 1997, 'Marketing meets its alma mater: putting marketing in touch with its feminine side', Marketing Intelligence and Planning, vol. 15, no. 7, pp. 304-308.
APA
Stevens, L., Maclaran, P., & Catterall, M. (1997). Marketing meets its alma mater: putting marketing in touch with its feminine side. Marketing Intelligence and Planning, 15(7), 304-308.
Vancouver
Stevens L, Maclaran P, Catterall M. Marketing meets its alma mater: putting marketing in touch with its feminine side. Marketing Intelligence and Planning. 1997;15(7):304-308.
Author
BibTeX
@article{e8e5eb852ab44ee8a960ecdca20ce08d,
title = "Marketing meets its alma mater: putting marketing in touch with its feminine side",
author = "Lorna Stevens and Pauline Maclaran and Miriam Catterall",
year = "1997",
language = "English",
volume = "15",
pages = "304--308",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "7",
}
RIS
TY - JOUR
T1 - Marketing meets its alma mater: putting marketing in touch with its feminine side
AU - Stevens, Lorna
AU - Maclaran, Pauline
AU - Catterall, Miriam
PY - 1997
Y1 - 1997
M3 - Article
VL - 15
SP - 304
EP - 308
JO - Marketing Intelligence and Planning
JF - Marketing Intelligence and Planning
SN - 0263-4503
IS - 7
ER -