Marketing meets its alma mater: putting marketing in touch with its feminine side. / Stevens, Lorna; Maclaran, Pauline; Catterall, Miriam.

In: Marketing Intelligence and Planning, Vol. 15, No. 7, 1997, p. 304-308.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)304-308
JournalMarketing Intelligence and Planning
Issue number7
Publication statusPublished - 1997

ID: 4620781