Marketing in the Sharing Economy. / Eckhardt, Giana; Houston, Mark; Jiang, Baojun; Lamberton, Catherine; Rindfleisch, Aric ; Zervas, Giorgos.

In: Journal of Marketing, Vol. 83, No. 5, 01.09.2019, p. 5-27.

Research output: Contribution to journalArticle

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Documents

  • Giana Eckhardt
  • Mark Houston
  • Baojun Jiang
  • Catherine Lamberton
  • Aric Rindfleisch
  • Giorgos Zervas
Original languageEnglish
Pages (from-to)5-27
Number of pages23
JournalJournal of Marketing
Volume83
Issue number5
Early online date9 Jul 2019
DOIs
Publication statusPublished - 1 Sep 2019
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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