Marketing In Context : Setting the scene . / Hackley, Chris.

Hampshire : Palgrave Macmillan, 2013. 208 p.

Research output: Book/ReportBook

Published

Standard

Marketing In Context : Setting the scene . / Hackley, Chris.

Hampshire : Palgrave Macmillan, 2013. 208 p.

Research output: Book/ReportBook

Harvard

Hackley, C 2013, Marketing In Context: Setting the scene . Palgrave Macmillan, Hampshire.

APA

Hackley, C. (2013). Marketing In Context: Setting the scene . Hampshire: Palgrave Macmillan.

Vancouver

Hackley C. Marketing In Context: Setting the scene . Hampshire: Palgrave Macmillan, 2013. 208 p.

Author

Hackley, Chris. / Marketing In Context : Setting the scene . Hampshire : Palgrave Macmillan, 2013. 208 p.

BibTeX

@book{cda5a1f315e148eaa2627a51187c7702,
title = "Marketing In Context: Setting the scene",
abstract = "Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.",
keywords = "Marketing aned cultural context",
author = "Chris Hackley",
year = "2013",
month = "11",
day = "13",
language = "English",
isbn = "9781137297105",
publisher = "Palgrave Macmillan",

}

RIS

TY - BOOK

T1 - Marketing In Context

T2 - Setting the scene

AU - Hackley, Chris

PY - 2013/11/13

Y1 - 2013/11/13

N2 - Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

AB - Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced.In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

KW - Marketing aned cultural context

M3 - Book

SN - 9781137297105

BT - Marketing In Context

PB - Palgrave Macmillan

CY - Hampshire

ER -