Marketing Entrepreneurs as Creative Agents in a Social Matrix; towards a theoretical framework for marketing entrepreneurship. / Hackley, C.; Mumby-Croft, R.

Academy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton. ed. / B. Hulbert; J. Day; E. Shaw. 1999. p. 505-514.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published
Original languageEnglish
Title of host publicationAcademy of Marketing/UIC/MEIG/AMA Symposia on the Marketing and Entrepreneurship Interface, Proceedings 1996-1998, Nene College, Northampton
EditorsB. Hulbert, J. Day, E. Shaw
Pages505-514
Publication statusPublished - 1999

ID: 663340