Marketing Children's Party Services : Rugged Earth Adventures. / O'Brien, Justin.

SAGE business cases. SAGE Publications Ltd, 2016.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Published

Abstract

With increasing numbers of cash-rich but time-poor families, entrepreneurs have increasingly commercialised the children's party concept, offering a wide range of imaginative, outsourced propositions. Beginning by outlining the size and scope of this emergent industry, this case focuses on an outdoors adventure party service that uses a militaristic theme. Introducing a creative and fun but low barrier-to-entry business model, the case uses an entrepreneurial business venture to explore contextual marketing analysis.
Original languageEnglish
Title of host publicationSAGE business cases
PublisherSAGE Publications Ltd
ISBN (Electronic)9781473944367
DOIs
Publication statusPublished - 6 Mar 2016
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 27654921