Marketing Children's Party Services : Rugged Earth Adventures. / O'Brien, Justin.

SAGE business cases. SAGE Publications Ltd, 2016.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review



With increasing numbers of cash-rich but time-poor families, entrepreneurs have increasingly commercialised the children's party concept, offering a wide range of imaginative, outsourced propositions. Beginning by outlining the size and scope of this emergent industry, this case focuses on an outdoors adventure party service that uses a militaristic theme. Introducing a creative and fun but low barrier-to-entry business model, the case uses an entrepreneurial business venture to explore contextual marketing analysis.
Original languageEnglish
Title of host publicationSAGE business cases
PublisherSAGE Publications Ltd
ISBN (Electronic)9781473944367
Publication statusPublished - 6 Mar 2016
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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