Marketing and Psychology. / Hackley, Chris.

Applied Psychology: Training, Practice and New Directions 2e. ed. / Rowan Bayne; Gordon Jinks. 2. ed. London : Sage publications, 2013. p. 108-124.

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Abstract

This chapter discusses:
•How psychological theory has been applied in marketing practice and research
•To what extent psychological approaches to understanding marketing are viable
•Whether the contribution of psychology to marketing is fully acknowledged
- How psychology graduates might apply their knowledge in careers in marketing, advertising and management
Original languageEnglish
Title of host publicationApplied Psychology: Training, Practice and New Directions 2e
EditorsRowan Bayne, Gordon Jinks
Place of PublicationLondon
PublisherSage publications
Pages108-124
Number of pages16
Edition2
ISBN (Print)978-0-85702-834-1, 978-0-85702-835-8
Publication statusPublished - 2013
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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