Marketing and distribution. / Fitzgerald, Robert; Jones, Geoffrey (Editor); Zeitlin, Jonathan (Editor).

Oxford Handbook of Business History. New York : Oxford University Press, 2009. p. 396-419 (Oxford Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceedingChapter

Published

Standard

Marketing and distribution. / Fitzgerald, Robert; Jones, Geoffrey (Editor); Zeitlin, Jonathan (Editor).

Oxford Handbook of Business History. New York : Oxford University Press, 2009. p. 396-419 (Oxford Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceedingChapter

Harvard

Fitzgerald, R, Jones, G (ed.) & Zeitlin, J (ed.) 2009, Marketing and distribution. in Oxford Handbook of Business History. Oxford Handbooks in Business and Management, Oxford University Press, New York, pp. 396-419. <http://www.oup.com/uk/catalogue/?ci=9780199263684>

APA

Fitzgerald, R., Jones, G. (Ed.), & Zeitlin, J. (Ed.) (2009). Marketing and distribution. In Oxford Handbook of Business History (pp. 396-419). (Oxford Handbooks in Business and Management). Oxford University Press. http://www.oup.com/uk/catalogue/?ci=9780199263684

Vancouver

Fitzgerald R, Jones G, (ed.), Zeitlin J, (ed.). Marketing and distribution. In Oxford Handbook of Business History. New York: Oxford University Press. 2009. p. 396-419. (Oxford Handbooks in Business and Management).

Author

Fitzgerald, Robert ; Jones, Geoffrey (Editor) ; Zeitlin, Jonathan (Editor). / Marketing and distribution. Oxford Handbook of Business History. New York : Oxford University Press, 2009. pp. 396-419 (Oxford Handbooks in Business and Management).

BibTeX

@inbook{8dd7f0f0b40540fd9ca5d082fb83c78d,
title = "Marketing and distribution",
keywords = "Business history, marketing, distribution, advertising, mass consumption, brands, consumer choice, sales, products, transportation",
author = "Robert Fitzgerald and Geoffrey Jones and Jonathan Zeitlin",
note = "Copyright Oxford University Press, Inc. The copy on Royal Holloway Research Online is made available for academic purposes only. Individual users may download it and print it once only. It may be quoted with proper citation, but may not be further distributed or altered in any way.",
year = "2009",
language = "English",
isbn = "978-0-19-926368-4",
series = "Oxford Handbooks in Business and Management",
publisher = "Oxford University Press",
pages = "396--419",
booktitle = "Oxford Handbook of Business History",

}

RIS

TY - CHAP

T1 - Marketing and distribution

AU - Fitzgerald, Robert

A2 - Jones, Geoffrey

A2 - Zeitlin, Jonathan

N1 - Copyright Oxford University Press, Inc. The copy on Royal Holloway Research Online is made available for academic purposes only. Individual users may download it and print it once only. It may be quoted with proper citation, but may not be further distributed or altered in any way.

PY - 2009

Y1 - 2009

KW - Business history

KW - marketing

KW - distribution

KW - advertising

KW - mass consumption

KW - brands

KW - consumer choice

KW - sales

KW - products

KW - transportation

M3 - Chapter

SN - 978-0-19-926368-4

T3 - Oxford Handbooks in Business and Management

SP - 396

EP - 419

BT - Oxford Handbook of Business History

PB - Oxford University Press

CY - New York

ER -