Marketing a new route: Norwegian fly London-Singapore. / O'Brien, Justin.

Marketing a new route: Norwegian fly London-Singapore. Sage publications, 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Published

Standard

Marketing a new route: Norwegian fly London-Singapore. / O'Brien, Justin.

Marketing a new route: Norwegian fly London-Singapore. Sage publications, 2019.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Harvard

O'Brien, J 2019, Marketing a new route: Norwegian fly London-Singapore. in Marketing a new route: Norwegian fly London-Singapore. Sage publications. https://doi.org/10.4135/9781526469359

APA

O'Brien, J. (2019). Marketing a new route: Norwegian fly London-Singapore. In Marketing a new route: Norwegian fly London-Singapore Sage publications. https://doi.org/10.4135/9781526469359

Vancouver

O'Brien J. Marketing a new route: Norwegian fly London-Singapore. In Marketing a new route: Norwegian fly London-Singapore. Sage publications. 2019 https://doi.org/10.4135/9781526469359

Author

O'Brien, Justin. / Marketing a new route: Norwegian fly London-Singapore. Marketing a new route: Norwegian fly London-Singapore. Sage publications, 2019.

BibTeX

@inbook{0f0b50973bb34fb18e6734311c266129,
title = "Marketing a new route: Norwegian fly London-Singapore",
abstract = "Dominic Tucker, Head of UK & Ireland Sales for low cost, high quality airline Norwegian, has to decide how best to develop his extended sales territory, in faraway Singapore. With limited data and a tiny marketing budget, he has to assess the long-term potential of the market before considering his tactics; what would the optimal local sales representation look like and would social influencers play a useful role ? This case encourages students to appreciate some of the realistic sales promotion and marketing challenges faced by a new market entrant including; market and route development, airline economics, competitive pricing strategies and leveraging low cost promotion.",
author = "Justin O'Brien",
year = "2019",
month = "1",
day = "1",
doi = "http://dx.doi.org/10.4135/9781526469359",
language = "English",
booktitle = "Marketing a new route: Norwegian fly London-Singapore",
publisher = "Sage publications",

}

RIS

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AU - O'Brien, Justin

PY - 2019/1/1

Y1 - 2019/1/1

N2 - Dominic Tucker, Head of UK & Ireland Sales for low cost, high quality airline Norwegian, has to decide how best to develop his extended sales territory, in faraway Singapore. With limited data and a tiny marketing budget, he has to assess the long-term potential of the market before considering his tactics; what would the optimal local sales representation look like and would social influencers play a useful role ? This case encourages students to appreciate some of the realistic sales promotion and marketing challenges faced by a new market entrant including; market and route development, airline economics, competitive pricing strategies and leveraging low cost promotion.

AB - Dominic Tucker, Head of UK & Ireland Sales for low cost, high quality airline Norwegian, has to decide how best to develop his extended sales territory, in faraway Singapore. With limited data and a tiny marketing budget, he has to assess the long-term potential of the market before considering his tactics; what would the optimal local sales representation look like and would social influencers play a useful role ? This case encourages students to appreciate some of the realistic sales promotion and marketing challenges faced by a new market entrant including; market and route development, airline economics, competitive pricing strategies and leveraging low cost promotion.

U2 - http://dx.doi.org/10.4135/9781526469359

DO - http://dx.doi.org/10.4135/9781526469359

M3 - Chapter (peer-reviewed)

BT - Marketing a new route: Norwegian fly London-Singapore

PB - Sage publications

ER -