Marketing. / Maclaran, Pauline.

The International Encyclopedia of Communication Theory and Philosophy. John Wiley & Sons, 2016.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Published
Original languageEnglish
Title of host publicationThe International Encyclopedia of Communication Theory and Philosophy
PublisherJohn Wiley & Sons
Publication statusPublished - 2016

ID: 28019363