Market Research. / Maclaran, Pauline; Catterall, Miriam; Hogg, Margaret.

Encyclopedia of Consumer Culture . Sage publications, 2009.

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Published
Original languageEnglish
Title of host publicationEncyclopedia of Consumer Culture
PublisherSage publications
Publication statusPublished - 2009

ID: 4621034