Marcadia postponed: marketing, utopia and the millennium. / Brown, Stephen ; Maclaran, Pauline; Stevens, Lorna.

In: Journal of Marketing Management, Vol. 12, No. 7, 1996, p. 671-683.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)671-683
JournalJournal of Marketing Management
Volume12
Issue number7
Publication statusPublished - 1996

ID: 4620833