Managing Meaning through Branding — the Case of a Consulting Firm

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@article{268403e0192542dc9805028780040c2b,

title = "Managing Meaning through Branding — the Case of a Consulting Firm",

author = "Dan K{\"a}rreman and Anna Rylander",

year = "2008",

month = jan,

doi = "10.1177/0170840607084573",

language = "English",

volume = "29",

pages = "103--125",

journal = "Organization Studies",

issn = "0170-8406",

publisher = "SAGE Publications Ltd",

number = "1",

}