Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. / Rademaker, Claudia; Royne-Stafford, Marla; Andéhn, Mikael.

In: Journal of Advertising Research, Vol. 60, No. 3, 01.09.2020, p. 290-304.

Research output: Contribution to journalArticle

Published

Standard

Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. / Rademaker, Claudia; Royne-Stafford, Marla; Andéhn, Mikael.

In: Journal of Advertising Research, Vol. 60, No. 3, 01.09.2020, p. 290-304.

Research output: Contribution to journalArticle

Harvard

Rademaker, C, Royne-Stafford, M & Andéhn, M 2020, 'Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes', Journal of Advertising Research, vol. 60, no. 3, pp. 290-304. https://doi.org/10.2501/JAR-2019-014

APA

Rademaker, C., Royne-Stafford, M., & Andéhn, M. (2020). Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. Journal of Advertising Research, 60(3), 290-304. https://doi.org/10.2501/JAR-2019-014

Vancouver

Rademaker C, Royne-Stafford M, Andéhn M. Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. Journal of Advertising Research. 2020 Sep 1;60(3):290-304. https://doi.org/10.2501/JAR-2019-014

Author

Rademaker, Claudia ; Royne-Stafford, Marla ; Andéhn, Mikael. / Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes. In: Journal of Advertising Research. 2020 ; Vol. 60, No. 3. pp. 290-304.

BibTeX

@article{920069bc4e9844069b724737ae1849a8,
title = "Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes",
abstract = "This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message. The current study, conducted in Sweden, explores managers' estimates of consumer eco-harmful perceptions of 10 paper- and electronic-based media. Managers tend to mis-estimate consumers' eco-harmful media perceptions; these estimates are driven by managers' eco-conscious attitudes. Further, advertising on more eco-harmful media is associated with irritating characteristics, while advertising on less eco-harmful media is associated with good and trustworthy characteristics. Managerial implications are given for communication effectiveness in contexts where environmental concerns are particularly relevant.",
author = "Claudia Rademaker and Marla Royne-Stafford and Mikael And{\'e}hn",
year = "2020",
month = sep,
day = "1",
doi = "10.2501/JAR-2019-014",
language = "English",
volume = "60",
pages = "290--304",
journal = "Journal of Advertising Research",
number = "3",

}

RIS

TY - JOUR

T1 - Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes

AU - Rademaker, Claudia

AU - Royne-Stafford, Marla

AU - Andéhn, Mikael

PY - 2020/9/1

Y1 - 2020/9/1

N2 - This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message. The current study, conducted in Sweden, explores managers' estimates of consumer eco-harmful perceptions of 10 paper- and electronic-based media. Managers tend to mis-estimate consumers' eco-harmful media perceptions; these estimates are driven by managers' eco-conscious attitudes. Further, advertising on more eco-harmful media is associated with irritating characteristics, while advertising on less eco-harmful media is associated with good and trustworthy characteristics. Managerial implications are given for communication effectiveness in contexts where environmental concerns are particularly relevant.

AB - This study underscores the importance of considering a medium's broader effects. Research demonstrates that a medium's perceived eco-harmful impact affects communication effectiveness because a medium itself can act as a constituent of the message. The current study, conducted in Sweden, explores managers' estimates of consumer eco-harmful perceptions of 10 paper- and electronic-based media. Managers tend to mis-estimate consumers' eco-harmful media perceptions; these estimates are driven by managers' eco-conscious attitudes. Further, advertising on more eco-harmful media is associated with irritating characteristics, while advertising on less eco-harmful media is associated with good and trustworthy characteristics. Managerial implications are given for communication effectiveness in contexts where environmental concerns are particularly relevant.

U2 - 10.2501/JAR-2019-014

DO - 10.2501/JAR-2019-014

M3 - Article

VL - 60

SP - 290

EP - 304

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 3

ER -