Macromarketing pedagogy : Empowering students to achieve a sustainable world. / Shapiro, Stanley; Beninger, Stefanie; Domegan, Christine; Reppel, Alexander; Stanton, Julie; Watson, Forrest.

In: Journal of Macromarketing, Vol. 41, No. 1, 01.03.2021, p. 104-115.

Research output: Contribution to journalArticlepeer-review



  • Stanley Shapiro
  • Stefanie Beninger
  • Christine Domegan
  • Alexander Reppel
  • Julie Stanton
  • Forrest Watson
Original languageEnglish
Pages (from-to)104-115
Number of pages12
JournalJournal of Macromarketing
Issue number1
Early online date20 Aug 2020
Publication statusPublished - 1 Mar 2021
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 38976405