Luxury Consumption and Cultural Influence: A Comparative Study of Luxury Goods Purchasing of Japanese and Taiwanese Young Female Consumers

Meng-Shan Wu, Cheng Hao Steve Chen

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2010
EventAcademy of Marketing - Coventry, United Kingdom
Duration: 6 Jul 20108 Jul 2010

Conference

ConferenceAcademy of Marketing
Country/TerritoryUnited Kingdom
CityCoventry
Period6/07/108/07/10

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