Luxury Brands in the Digital Age - the Trust Factor

Isabella Chaney, Meng-Shan Wu, Cheng-Hao Chen

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationLuxury Marketing: A Challenge for Theory and Practice
EditorsKlaus-Peter Wiedmann, Nadine Hennigs
Place of PublicationWiesbaden
PublisherSpringer
Pages207-220
Number of pages13
ISBN (Print)978-3-8349-4398-9
Publication statusPublished - 2013

Keywords

  • luxury
  • brands
  • ecommerce

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