Liquid Consumption. / Bardhi, Fleura; Eckhardt, Giana.

In: Journal of Consumer Research, Vol. 44, No. 3, 01.10.2017, p. 582-597.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Liquid Consumption. / Bardhi, Fleura; Eckhardt, Giana.

In: Journal of Consumer Research, Vol. 44, No. 3, 01.10.2017, p. 582-597.

Research output: Contribution to journalArticlepeer-review

Harvard

Bardhi, F & Eckhardt, G 2017, 'Liquid Consumption', Journal of Consumer Research, vol. 44, no. 3, pp. 582-597. https://doi.org/10.1093/jcr/ucx050

APA

Bardhi, F., & Eckhardt, G. (2017). Liquid Consumption. Journal of Consumer Research, 44(3), 582-597. https://doi.org/10.1093/jcr/ucx050

Vancouver

Bardhi F, Eckhardt G. Liquid Consumption. Journal of Consumer Research. 2017 Oct 1;44(3):582-597. https://doi.org/10.1093/jcr/ucx050

Author

Bardhi, Fleura ; Eckhardt, Giana. / Liquid Consumption. In: Journal of Consumer Research. 2017 ; Vol. 44, No. 3. pp. 582-597.

BibTeX

@article{42a914fd697446c3ba82ae4d789e6f03,
title = "Liquid Consumption",
abstract = "This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relationships, accessibility to mobility networks, and type of precarity experienced. Liquid consumption is needed to explain behavior within digital contexts, in access-based consumption, and in conditions of global mobility. It highlights a consumption orientation around values of flexibility, adaptability, fluidity, lightness, detachment, and speed. Implications of liquid consumption are discussed for the domains of attachment and appropriation; the importance of use value; materialism; brand relationships and communities; identity; prosumption and the prosumer; and big data, quantification of the self, and surveillance. Lastly, managing the challenges of liquid consumption and its effect on consumer welfare are explored.",
author = "Fleura Bardhi and Giana Eckhardt",
year = "2017",
month = oct,
day = "1",
doi = "10.1093/jcr/ucx050",
language = "English",
volume = "44",
pages = "582--597",
journal = "Journal of Consumer Research",
issn = "0093-5301",
publisher = "University of Chicago",
number = "3",

}

RIS

TY - JOUR

T1 - Liquid Consumption

AU - Bardhi, Fleura

AU - Eckhardt, Giana

PY - 2017/10/1

Y1 - 2017/10/1

N2 - This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relationships, accessibility to mobility networks, and type of precarity experienced. Liquid consumption is needed to explain behavior within digital contexts, in access-based consumption, and in conditions of global mobility. It highlights a consumption orientation around values of flexibility, adaptability, fluidity, lightness, detachment, and speed. Implications of liquid consumption are discussed for the domains of attachment and appropriation; the importance of use value; materialism; brand relationships and communities; identity; prosumption and the prosumer; and big data, quantification of the self, and surveillance. Lastly, managing the challenges of liquid consumption and its effect on consumer welfare are explored.

AB - This article introduces a new dimension of consumption as liquid or solid. Liquid consumption is defined as ephemeral, access based, and dematerialized, while solid consumption is defined as enduring, ownership based, and material. Liquid and solid consumption are conceptualized as existing on a spectrum, with four conditions leading to consumption being liquid, solid, or a combination of the two: relevance to the self, the nature of social relationships, accessibility to mobility networks, and type of precarity experienced. Liquid consumption is needed to explain behavior within digital contexts, in access-based consumption, and in conditions of global mobility. It highlights a consumption orientation around values of flexibility, adaptability, fluidity, lightness, detachment, and speed. Implications of liquid consumption are discussed for the domains of attachment and appropriation; the importance of use value; materialism; brand relationships and communities; identity; prosumption and the prosumer; and big data, quantification of the self, and surveillance. Lastly, managing the challenges of liquid consumption and its effect on consumer welfare are explored.

U2 - 10.1093/jcr/ucx050

DO - 10.1093/jcr/ucx050

M3 - Article

VL - 44

SP - 582

EP - 597

JO - Journal of Consumer Research

JF - Journal of Consumer Research

SN - 0093-5301

IS - 3

ER -