Let's Make a Start: From Marketing to Markets? / Maclaran, Pauline.

In: Australasian Marketing Journal, Vol. 24, No. 3, 23.08.2016, p. 247–248.

Research output: Contribution to journalComment/debate

E-pub ahead of print

Abstract

Welcoming Roger Layton's call for marketing to be recognised as a social science, this commentary suggests marketers will need to build a stronger body of marketing theory in order to achieve this goal. Both inter-disciplinary and intra-disciplinary insights will play a significant role, as well as challenging the managerial emphasis of our discipline.
Original languageEnglish
Pages (from-to)247–248
Number of pages2
JournalAustralasian Marketing Journal
Volume24
Issue number3
Early online date23 Aug 2016
DOIs
Publication statusE-pub ahead of print - 23 Aug 2016
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 26943142