Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. / Vazquez, Delia; Wu, Xiangran; Nguyen, Bang; Kent, Anthony; Gutierrez , Anabel; Chen, Tuo.

In: International Journal of Information Management, Vol. 53, 102135, 08.2020.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Article number102135
Number of pages12
JournalInternational Journal of Information Management
Early online date8 May 2020
Publication statusPublished - Aug 2020
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 41253499