International Replication of Cultural Products : A Configurational Approach. / Rolbina, Marianna.

2018. Paper presented at Academy of Management Conference, Chicago, United States.

Research output: Contribution to conferencePaperpeer-review

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International Replication of Cultural Products : A Configurational Approach. / Rolbina, Marianna.

2018. Paper presented at Academy of Management Conference, Chicago, United States.

Research output: Contribution to conferencePaperpeer-review

Harvard

Rolbina, M 2018, 'International Replication of Cultural Products: A Configurational Approach', Paper presented at Academy of Management Conference, Chicago, United States, 10/08/18 - 14/08/18. https://doi.org/10.5465/AMBPP.2018.17847abstract

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Author

Rolbina, Marianna. / International Replication of Cultural Products : A Configurational Approach. Paper presented at Academy of Management Conference, Chicago, United States.

BibTeX

@conference{81ed5443ebee499b91c2bc97802490ca,
title = "International Replication of Cultural Products: A Configurational Approach",
abstract = "The research of replication as strategy has uncovered contingencies governing the replication of routines and business models, however, less attention has been paid to the replication of products that are symbolic rather than utilitarian in nature, or cultural products. This paper aims to fill this gap in academic research by drawing from literature on strategy in cultural industries and analyzing international replication of cultural products. Using a sample of television formats and their adaptations in two different countries, I use fuzzy set qualitative comparative analysis to find out what configurations of antecedents are consistently associated with successful and unsuccessful replicas. The configurational approach uncovers that replication of cultural products is a balancing act. Results indicate that some adaptation, particularly in categorizing a cultural product as belonging to a certain genre, is crucial. However, adaptation efforts need to be consistent, and if value claims of the product are changed without adapting the genre positioning, the replica runs the risk of failure.",
author = "Marianna Rolbina",
year = "2018",
month = aug,
day = "1",
doi = "10.5465/AMBPP.2018.17847abstract",
language = "English",
note = "Academy of Management Conference ; Conference date: 10-08-2018 Through 14-08-2018",

}

RIS

TY - CONF

T1 - International Replication of Cultural Products

T2 - Academy of Management Conference

AU - Rolbina, Marianna

N1 - Conference code: 78

PY - 2018/8/1

Y1 - 2018/8/1

N2 - The research of replication as strategy has uncovered contingencies governing the replication of routines and business models, however, less attention has been paid to the replication of products that are symbolic rather than utilitarian in nature, or cultural products. This paper aims to fill this gap in academic research by drawing from literature on strategy in cultural industries and analyzing international replication of cultural products. Using a sample of television formats and their adaptations in two different countries, I use fuzzy set qualitative comparative analysis to find out what configurations of antecedents are consistently associated with successful and unsuccessful replicas. The configurational approach uncovers that replication of cultural products is a balancing act. Results indicate that some adaptation, particularly in categorizing a cultural product as belonging to a certain genre, is crucial. However, adaptation efforts need to be consistent, and if value claims of the product are changed without adapting the genre positioning, the replica runs the risk of failure.

AB - The research of replication as strategy has uncovered contingencies governing the replication of routines and business models, however, less attention has been paid to the replication of products that are symbolic rather than utilitarian in nature, or cultural products. This paper aims to fill this gap in academic research by drawing from literature on strategy in cultural industries and analyzing international replication of cultural products. Using a sample of television formats and their adaptations in two different countries, I use fuzzy set qualitative comparative analysis to find out what configurations of antecedents are consistently associated with successful and unsuccessful replicas. The configurational approach uncovers that replication of cultural products is a balancing act. Results indicate that some adaptation, particularly in categorizing a cultural product as belonging to a certain genre, is crucial. However, adaptation efforts need to be consistent, and if value claims of the product are changed without adapting the genre positioning, the replica runs the risk of failure.

U2 - 10.5465/AMBPP.2018.17847abstract

DO - 10.5465/AMBPP.2018.17847abstract

M3 - Paper

Y2 - 10 August 2018 through 14 August 2018

ER -