International Marketing at the Interface of the Alluring Global and the Comforting Local

Olga Kravets, Güliz Ger, Özlem Sandikçi

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationMarketing Management: A Cultural Perspective
Place of PublicationLondon
PublisherRoutledge
Edition2
Publication statusPublished - 2020

Cite this