International Marketing at the Interface of the Alluring Global and the Comforting Local. / Kravets, Olga; Ger, Güliz; Sandikçi, Özlem.

Marketing Management: A Cultural Perspective. 2. ed. London : Routledge, 2020.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Published
Original languageEnglish
Title of host publicationMarketing Management: A Cultural Perspective
Place of PublicationLondon
PublisherRoutledge
Edition2
Publication statusPublished - 2020

ID: 37993134