International marketing at the interface of the alluring global and the comforting local. / Ger, Güliz; Kravets, Olga; Sandikci, Özlem.

Marketing Management: A Cultural Perspective. Taylor and Francis, 2013. p. 30-42.

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective
PublisherTaylor and Francis
Number of pages13
ISBN (Electronic)9781136597725
ISBN (Print)9780203357262
Publication statusPublished - 1 Mar 2013
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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