Integrated Marketing Communications (IMC)- a Consumer Psychological Perspective. / Hackley, C.; Kitchen, P.

In: Marketing Intelligence and Planning, Vol. 16, No. 3, 1998, p. 229-235.

Research output: Contribution to journalArticlepeer-review

Published
Original languageEnglish
Pages (from-to)229-235
JournalMarketing Intelligence and Planning
Volume16
Issue number3
Publication statusPublished - 1998

ID: 605684