In search of negativity bias: An empirical study of perceived helpfulness of online reviews

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@article{e2044d03d2d84d768b1d77ef767dfa0b,

title = "In search of negativity bias: An empirical study of perceived helpfulness of online reviews",

author = "Wu, {Philip Fei}",

year = "2013",

month = nov,

day = "1",

doi = "10.1002/mar.20660",

language = "English",

volume = "30",

pages = "971--984",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "11",

}

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T1 - In search of negativity bias

T2 - An empirical study of perceived helpfulness of online reviews

AU - Wu, Philip Fei

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DO - 10.1002/mar.20660

M3 - Article

AN - SCOPUS:84885157296

SN - 0742-6046

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JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 11

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