In search of negativity bias : An empirical study of perceived helpfulness of online reviews. / Wu, Philip Fei.

In: Psychology & Marketing, Vol. 30, No. 11, 01.11.2013, p. 971-984.

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In search of negativity bias : An empirical study of perceived helpfulness of online reviews. / Wu, Philip Fei.

In: Psychology & Marketing, Vol. 30, No. 11, 01.11.2013, p. 971-984.

Research output: Contribution to journalArticlepeer-review

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@article{e2044d03d2d84d768b1d77ef767dfa0b,
title = "In search of negativity bias: An empirical study of perceived helpfulness of online reviews",
author = "Wu, {Philip Fei}",
year = "2013",
month = nov,
day = "1",
doi = "10.1002/mar.20660",
language = "English",
volume = "30",
pages = "971--984",
journal = "Psychology & Marketing",
issn = "0742-6046",
publisher = "Wiley-Liss Inc.",
number = "11",

}

RIS

TY - JOUR

T1 - In search of negativity bias

T2 - An empirical study of perceived helpfulness of online reviews

AU - Wu, Philip Fei

PY - 2013/11/1

Y1 - 2013/11/1

UR - http://www.scopus.com/inward/record.url?scp=84885157296&partnerID=8YFLogxK

U2 - 10.1002/mar.20660

DO - 10.1002/mar.20660

M3 - Article

AN - SCOPUS:84885157296

VL - 30

SP - 971

EP - 984

JO - Psychology & Marketing

JF - Psychology & Marketing

SN - 0742-6046

IS - 11

ER -