In search of negativity bias : An empirical study of perceived helpfulness of online reviews. / Wu, Philip Fei.

In: Psychology & Marketing, Vol. 30, No. 11, 01.11.2013, p. 971-984.

Research output: Contribution to journalArticlepeer-review

Published

Documents

Original languageEnglish
Pages (from-to)971-984
Number of pages14
JournalPsychology & Marketing
Volume30
Issue number11
DOIs
Publication statusPublished - 1 Nov 2013
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

ID: 22910537