Implications of the selfie for marketing management practice in the era of celebrity. / Hackley, Christopher; Hackley, Rungpaka Amy ; H Bassiouni, Dina.

In: Marketing Intelligence and Planning, Vol. 36, No. 1, 2018, p. 49-62.

Research output: Contribution to journalArticlepeer-review

Published

Standard

Implications of the selfie for marketing management practice in the era of celebrity. / Hackley, Christopher; Hackley, Rungpaka Amy ; H Bassiouni, Dina.

In: Marketing Intelligence and Planning, Vol. 36, No. 1, 2018, p. 49-62.

Research output: Contribution to journalArticlepeer-review

Harvard

Hackley, C, Hackley, RA & H Bassiouni, D 2018, 'Implications of the selfie for marketing management practice in the era of celebrity', Marketing Intelligence and Planning, vol. 36, no. 1, pp. 49-62. https://doi.org/10.1108/MIP-07-2017-0124

APA

Hackley, C., Hackley, R. A., & H Bassiouni, D. (2018). Implications of the selfie for marketing management practice in the era of celebrity. Marketing Intelligence and Planning, 36(1), 49-62. https://doi.org/10.1108/MIP-07-2017-0124

Vancouver

Author

Hackley, Christopher ; Hackley, Rungpaka Amy ; H Bassiouni, Dina. / Implications of the selfie for marketing management practice in the era of celebrity. In: Marketing Intelligence and Planning. 2018 ; Vol. 36, No. 1. pp. 49-62.

BibTeX

@article{e9e448055a9343fa8374a67caeb58230,
title = "Implications of the selfie for marketing management practice in the era of celebrity",
abstract = "PurposeThis conceptual paper explores the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the creative performance of consumer identity is a key element of the marketing management task for the media convergence era. ApproachThe paper uses the selfie, the picture of oneself taken by oneself, as a metaphor to develop a conceptual exploration of the nature of marketing in the light of the dominance of celebrity and entertainment in contemporary media and entertainment. FindingsThe paper suggests that marketing management in the era of convergence should facilitate consumers{\textquoteright} identity projects through participatory initiatives. Marketers must furnish and facilitate not only the props for consumers mediated identity performances, but also the scripts, sets and scenes, plot devices, cinematographic and other visual techniques, costumes, looks, movements, characterizations and narratives. Research limitations/implicationsThis is a conceptual paper that sketches out the beginning of a re-framed, communication-focused vision of marketing management in the era of media convergence.Practical implicationsMarketing managers can benefit from thinking about consumer marketing as the stage management of consumer visual, physical, virtual, sensory and psychic environments that enable consumers to actively participate in celebrity culture. Originality/valueThis paper suggests ways in which marketing practice can emerge from its pre-digital frame to embrace the new digital cultures of consumption.",
keywords = "selfie, Celebrity, Marketing and cultural context",
author = "Christopher Hackley and Hackley, {Rungpaka Amy} and {H Bassiouni}, Dina",
year = "2018",
doi = "10.1108/MIP-07-2017-0124",
language = "English",
volume = "36",
pages = "49--62",
journal = "Marketing Intelligence and Planning",
issn = "0263-4503",
publisher = "Emerald Group Publishing Ltd.",
number = "1",

}

RIS

TY - JOUR

T1 - Implications of the selfie for marketing management practice in the era of celebrity

AU - Hackley, Christopher

AU - Hackley, Rungpaka Amy

AU - H Bassiouni, Dina

PY - 2018

Y1 - 2018

N2 - PurposeThis conceptual paper explores the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the creative performance of consumer identity is a key element of the marketing management task for the media convergence era. ApproachThe paper uses the selfie, the picture of oneself taken by oneself, as a metaphor to develop a conceptual exploration of the nature of marketing in the light of the dominance of celebrity and entertainment in contemporary media and entertainment. FindingsThe paper suggests that marketing management in the era of convergence should facilitate consumers’ identity projects through participatory initiatives. Marketers must furnish and facilitate not only the props for consumers mediated identity performances, but also the scripts, sets and scenes, plot devices, cinematographic and other visual techniques, costumes, looks, movements, characterizations and narratives. Research limitations/implicationsThis is a conceptual paper that sketches out the beginning of a re-framed, communication-focused vision of marketing management in the era of media convergence.Practical implicationsMarketing managers can benefit from thinking about consumer marketing as the stage management of consumer visual, physical, virtual, sensory and psychic environments that enable consumers to actively participate in celebrity culture. Originality/valueThis paper suggests ways in which marketing practice can emerge from its pre-digital frame to embrace the new digital cultures of consumption.

AB - PurposeThis conceptual paper explores the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the creative performance of consumer identity is a key element of the marketing management task for the media convergence era. ApproachThe paper uses the selfie, the picture of oneself taken by oneself, as a metaphor to develop a conceptual exploration of the nature of marketing in the light of the dominance of celebrity and entertainment in contemporary media and entertainment. FindingsThe paper suggests that marketing management in the era of convergence should facilitate consumers’ identity projects through participatory initiatives. Marketers must furnish and facilitate not only the props for consumers mediated identity performances, but also the scripts, sets and scenes, plot devices, cinematographic and other visual techniques, costumes, looks, movements, characterizations and narratives. Research limitations/implicationsThis is a conceptual paper that sketches out the beginning of a re-framed, communication-focused vision of marketing management in the era of media convergence.Practical implicationsMarketing managers can benefit from thinking about consumer marketing as the stage management of consumer visual, physical, virtual, sensory and psychic environments that enable consumers to actively participate in celebrity culture. Originality/valueThis paper suggests ways in which marketing practice can emerge from its pre-digital frame to embrace the new digital cultures of consumption.

KW - selfie

KW - Celebrity

KW - Marketing and cultural context

U2 - 10.1108/MIP-07-2017-0124

DO - 10.1108/MIP-07-2017-0124

M3 - Article

VL - 36

SP - 49

EP - 62

JO - Marketing Intelligence and Planning

JF - Marketing Intelligence and Planning

SN - 0263-4503

IS - 1

ER -