Ideology for the 10 Billion : Introduction to Globalization of Marketing Ideology. / Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit.

In: Journal of Macromarketing, Vol. 33, No. 1, 01.03.2013, p. 7-12.

Research output: Contribution to journalArticlepeer-review

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Ideology for the 10 Billion : Introduction to Globalization of Marketing Ideology. / Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit.

In: Journal of Macromarketing, Vol. 33, No. 1, 01.03.2013, p. 7-12.

Research output: Contribution to journalArticlepeer-review

Harvard

Eckhardt, GM, Dholakia, N & Varman, R 2013, 'Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology', Journal of Macromarketing, vol. 33, no. 1, pp. 7-12. https://doi.org/10.1177/0276146712465185

APA

Vancouver

Author

Eckhardt, Giana M. ; Dholakia, Nikhilesh ; Varman, Rohit. / Ideology for the 10 Billion : Introduction to Globalization of Marketing Ideology. In: Journal of Macromarketing. 2013 ; Vol. 33, No. 1. pp. 7-12.

BibTeX

@article{37f6956e281442e1960a851f4ffc1ed2,
title = "Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology",
keywords = "globalization, ideology, macromarketing, marketing, neoliberalism, POPULATION",
author = "Eckhardt, {Giana M.} and Nikhilesh Dholakia and Rohit Varman",
year = "2013",
month = mar,
day = "1",
doi = "10.1177/0276146712465185",
language = "English",
volume = "33",
pages = "7--12",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "SAGE Publications Inc.",
number = "1",

}

RIS

TY - JOUR

T1 - Ideology for the 10 Billion

T2 - Introduction to Globalization of Marketing Ideology

AU - Eckhardt, Giana M.

AU - Dholakia, Nikhilesh

AU - Varman, Rohit

PY - 2013/3/1

Y1 - 2013/3/1

KW - globalization

KW - ideology

KW - macromarketing

KW - marketing

KW - neoliberalism

KW - POPULATION

U2 - 10.1177/0276146712465185

DO - 10.1177/0276146712465185

M3 - Article

VL - 33

SP - 7

EP - 12

JO - Journal of Macromarketing

JF - Journal of Macromarketing

SN - 0276-1467

IS - 1

ER -