@article{37f6956e281442e1960a851f4ffc1ed2,
title = "Ideology for the 10 Billion: Introduction to Globalization of Marketing Ideology",
keywords = "globalization, ideology, macromarketing, marketing, neoliberalism, POPULATION",
author = "Eckhardt, {Giana M.} and Nikhilesh Dholakia and Rohit Varman",
year = "2013",
month = mar,
day = "1",
doi = "10.1177/0276146712465185",
language = "English",
volume = "33",
pages = "7--12",
journal = "Journal of Macromarketing",
issn = "0276-1467",
publisher = "SAGE Publications Inc.",
number = "1",
}