Ideology for the 10 Billion : Introduction to Globalization of Marketing Ideology. / Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit.

In: Journal of Macromarketing, Vol. 33, No. 1, 01.03.2013, p. 7-12.

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)7-12
Number of pages6
JournalJournal of Macromarketing
Issue number1
Early online date15 Nov 2012
Publication statusPublished - 1 Mar 2013
This open access research output is licenced under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

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